A dark comedy set in the bizarre world of children's music
A ridiculous
"riches-to-rags" story
inspired by some true stuff
An entitled man-child with delusions of rock stardom suddenly becomes a breakout star in the cutthroat world of children’s music, rising to fame through a series of lies that spiral dangerously out of control.
FORMAT
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Series
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GENRE
Comedy-Drama
RUN TIME
35-45min
AUDIENCE
Adult
LANGUAGE
Spanish & English
SYNOPSIS
Martin, the son of a wealthy Mexican politician, has never worked a day in his life. Fed up with his reckless behavior and lack of responsibility, his parents send him to Los Angeles to live a modest life with his distant cousin Gabby, a hardworking music teacher and single mother.
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Instead of looking for work, Martin burns through his allowance chasing delusions of rock stardom while Gabby struggles to make ends meet. His attempts to break into the local music scene repeatedly fail, until a chance opportunity lands him at a convention for children’s entertainers.
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Thrust into the bizarre subculture of children’s music known in the industry as “kindie,” Martin finds himself surrounded by hyper-competitive, self-righteous, and deeply unhinged performers. Desperate to prove himself and unwilling to let anything stand in his way, he steals one of Gabby’s original songs during a showcase audition and passes it off as his own.
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The gamble pays off. Martin’s performance earns him representation from a powerful talent agent and launches the “Hola Martín” character on a scrappy tour of elementary schools, libraries, and community events, the unglamorous proving grounds of the children’s music circuit.
As the act gains momentum, Martin continues to secretly use Gabby’s songs, turning her work into the backbone of his rapidly growing brand. What begins as a small-time hustle escalates when one of the songs goes viral, drawing dangerous attention from an established children’s band that sees Martin as a threat to their hold on the market. The bandleader enlists his ex-gang-member uncle to help eliminate the competition.
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Martin’s success reaches new heights with a high-profile crossover collaboration with a global pop megastar, earning him a Grammy nomination and transforming “Hola Martín” from a novelty act into an overnight sensation.
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After achieving the fame he always dreamed of, Martin drifts further from his family and friends, spiraling deeper into the chaotic celebrity lifestyle of a rock star for preschoolers. Behind the scenes, tensions boil over when his best friend uncovers the truth and threatens to expose him. As the lies begin to surface, Martin’s carefully constructed world starts to unravel.
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When Martin’s politically powerful father catches wind of his son’s misdeeds, he moves to contain the growing scandal before it can damage the family name, even if it means tarnishing Gabby’s reputation. In that moment, Martin suddenly realizes he possesses the same qualities he has long resented in his father. Standing at a crossroads, he begins to question how much further he is willing to go down that path.
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Determined to finally set things right, Martin prepares to come clean to the public. But just before confessing, he is suddenly kidnapped and believed to have been taken to Mexico, sparking an international media frenzy. As authorities struggle to locate him, a ragtag caravan of children’s entertainers, and amateur heroes race across the border, hoping to rescue the children’s music superstar and claim the reward money. The mission is successful. The makeshift group, whose complete lack of experience and unpredictability somehow succeed where the authorities repeatedly failed.
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Martin returns to Los Angeles just in time for music’s biggest night of the year. On stage, he begins his acceptance speech after winning, when everything suddenly clicks. Through fragmented flashbacks, he realizes his father orchestrated the abduction as a distraction to generate public sympathy. Confronted with the truth, Martin publicly confesses to being a fraud in front of a packed house, bringing the “Hola Martín” phenomenon to an end.
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Months later, the world has moved on. Stripped of his success and fortune, Martin makes ends meet as a busker in Hollywood, using his hustling skills to get by. He seems to find a quiet kind of contentment in the simpler life. Meanwhile, Gabby finally gets the credit she deserves and now enjoys newfound success as an outlier in the wacky world of kindie music.
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​The story concludes when our main character is presented with a secret offer from an influential leader whose spiritual empire operates largely beyond public scrutiny.
INSPIRED BY REAL PEOPLE & EXPERIENCES
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The world of ¡Hola Martín! is inspired by real experiences in the children’s music industry. The story draws from the career of the creator’s wife. Many of the characters and situations in the series are heightened versions of real personalities and events encountered along the way.
Tone & Comparable Series
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The Other Two
The Polka King
Acapulco
THE WORLD OF ¡HOLA MARTÍN!
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Beneath the cheerful surface of children’s entertainment lies a fiercely competitive and often absurd industry. Performers travel the country playing elementary schools, libraries, and community festivals while competing for agency representation, streaming numbers, viral success, and the highly coveted Grammy®.
In this strange ecosystem of wholesome branding, fragile egos, and ruthless ambition, Martin discovers that becoming a children’s music star might be easier than becoming a rock star, but surviving the industry is another story.
MAIN CHARACTERS
MARTIN
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Martin is a spoiled thirty-year-old man-child from Mexico who has never worked a day in his life. Arrogant and self-serving, he believes he’s destined to become a rock star despite having little talent and even less discipline. When he accidentally stumbles into the world of children’s music, Martin will do whatever it takes, even stealing songs and stepping over anyone, to become famous.
GABBY
Gabby is Martin’s distant cousin, whom he has never met before his arrival. A hardworking single mother and dedicated music teacher, she spends her days teaching children while quietly chasing her own dreams. Kind-hearted and grounded, Gabby becomes the moral center of the story, and the victim of Martin’s betrayal.
CARLOS
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Carlos is Martin’s loyal best friend and bandmate who follows him to Los Angeles without hesitation. Quiet, sweet, and endlessly supportive, he often finds himself dragged into Martin’s reckless schemes. Despite speaking little English, Carlos becomes an unlikely witness to Martin’s rise and moral downfall.
MINDY
Mindy is the ambitious president of Sugar Rush Talent Collective, a powerful agency in the children’s entertainment industry. Ruthless and fiercely competitive, she treats her performers like assets in a carefully managed brand. When she discovers Martin’s potential, she sets out to turn him into the next big star.
SUPPORTING CHARACTERS
ANTOINIO
Martin’s father is a powerful and wealthy Mexican politician who has built his career on image, influence, and control. On the surface, he presents himself as a composed and pragmatic father figure, deeply invested in guiding Martin toward responsibility and success. However, beneath this polished exterior lies an uncompromising obsession with preserving the family’s reputation and wealth at any cost. As the story unfolds, it becomes clear that his commitment to legacy can push him toward increasingly extreme measures, revealing a darker and more manipulative side.
JERRY
Jerry is the frontman of the popular Latin kindie band Los Burritos Bandidos and one of Mindy’s longtime clients. Desperate to hold onto his place in the industry, he sees Martin as a direct threat to his career. Though confident on stage, Jerry struggles with insecurity and an identity crisis as a second-generation Mexican who doesn’t speak Spanish.
TIA
'Tia' is Gabby’s great-aunt who helped raise her after her mother died. A traditional woman from Mexico with a sharp tongue and warm heart, she provides emotional support, and plenty of blunt advice.
HANNAH
Hannah is an independent record label owner who believes deeply in artistic integrity. Intelligent and driven, she sees potential in Martin but quickly senses something isn’t right about his sudden success. While Martin assumes she’s impressed by him, Hannah may be the first person capable of discovering the truth.
OSCAR
Oscar is Jerry’s uncle, a former East L.A. gang member who now lives a quiet suburban life with his much younger wife. Though he claims to have left his past behind, Oscar still operates by his own code and is always looking for an opportunity. When Jerry asks for help dealing with Martin, Oscar sees a chance to profit.
CHASE
Chase is a kind-hearted and deeply religious children’s performer who leads the wholesome kindie band Chasin’ Grace. By day he drives for Uber, where he unexpectedly crosses paths with Martin and becomes his driver during the tour. Chase’s sincerity and faith make him an unlikely foil to Martin’s reckless lifestyle.
LINA
Lina is a tough and resourceful hustler who survives by relying on her street smarts. After a chance encounter with Martin during his early tour, she quickly inserts herself into his operation and becomes an unlikely partner in his success, bringing chaos and unpredictability wherever she goes.
EPISODE SUMMARIES
Ep. 1
"Pilot"
Martin sits for a documentary interview, recounting his meteoric rise to fame. Several months earlier, he arrives at Kindie-Verse, a showcase for children’s entertainers, navigating a world of talent agents, egocentric performers, and moralistic musical crusaders. Flashback to a year prior, Martin is partying hard, coasting on his parents' fortune. Frustrated by his lack of responsibility, they send him to live a modest life with his distant cousin Gabby in Los Angeles. Arriving with his friend Carlos, Martin wastes no time chasing his delusions of music stardom. They meet Rick, an opportunistic Guitar Center employee who eagerly joins Martin’s band after discovering he comes from money. Feeling unstoppable, Martin and Carlos celebrate by getting high on Venice Beach and consulting a psychic who seems to validate Martin’s fantasies of fame, while Gabby struggles to keep her life and finances afloat. The pilot ends back at the documentary interview, where Martin’s arrogance is tested as the director confronts him about the scandal, leaving the audience to wonder if his meteoric rise was actual talent—or a string of carefully crafted lies
Ep. 2
"Welcome to Kindie-Verse"
Struggling to find direction with his band, Martin reluctantly helps his cousin Gabby teach music classes for children and discovers the lucrative potential of the kids’ music market. When he lands a last-minute audition at the Kindie-Verse showcase. After stealing one of Gabby’s songs to perform as his own, Martin and becomes the darling of the event. The performance earns him meetings with top agencies and the attention of Mindy, the ruthless head of Sugar Rush Talent Collective. Meanwhile, Jerry, the lead singer of the popular kindie band Los Burritos Bandidos, sees Martin as a threat and turns to his uncle Oscar for help.
Ep. 3
"The Offer"
Jerry is shocked when Oscar agrees to help eliminate Martin, on the bizarre condition that Jerry first appear in amateur adult films for Oscar's Onlyfans side hustle. Meanwhile, Martin signs with Mindy and is aggressively rebranded for the children’s entertainment market. Desperate to produce more material, Martin secretly continues stealing Gabby’s music while navigating the strange personalities that populate the kindie industry. His debut performance as “Hola Martin” draws a surprisingly small crowd, reminding him how far he still has to climb.
Ep. 4
"Sign Here Please"
As Martin’s popularity slowly grows, Mindy begins shaping his public image with staged celebrity photos and a new album produced by a renowned hitmaker. Meanwhile, she quietly attempts to push Jerry’s band out of the agency by sending them on humiliating gigs. Tensions explode when Martin reveals that his original bandmates, including Carlos, will not be performing with him on future shows, leading to a confrontation with his best friend. With the mini-tour about to begin, Martin hires Chase, a fellow Kindie artist, who also happens to be an Uber driver, to drive him across the country.
Ep. 5
"Hola Lina"
On the road, Martin experiences the gritty reality of touring the children’s music circuit. After a drunken night at a dive bar, he wakes up to discover that Lina, the woman he slept with, expects payment he can’t afford—forcing her to join the tour until he can settle the debt. When his first large elementary school performance begins falling apart, Lina unexpectedly jumps into the act and wins over the crowd, securing a permanent place in the show. Meanwhile, a mysterious man begins tracking them across the country.
Ep. 6
"An Estar is Born"
Martin returns to Los Angeles after a successful tour just as his debut album is released. A viral hit and an unexpected collaboration with a global pop superstar catapults “Hola Martin” into mainstream fame. As Martin’s ego grows alongside his success, the truth about the stolen songs begins to surface. When Gabby finally learns the truth about her music, she confronts Martin and throws him out of her home.
Ep. 7
"Sex, Lies and Career-Ending Videotapes"
The mysterious man who has been following Lina finally catches up with her in Los Angeles. But after discovering the duo's success, he changes tactics and blackmails Martin into hiring him as a personal security guard. Meanwhile, Oscar pressures Jerry to befriend Martin in order to exploit his wealth. As Martin’s celebrity status reaches new heights with a documentary and major collaborations, Jerry unexpectedly develops a genuine friendship with his former rival. When Uncle Oscar exposes Jerry’s embarrassing past as an adult film performer, tensions explode and a public scandal threatens to derail everything.
Ep. 8
"Maybe Don't Do That"
As Martin’s fame reaches new heights with a Grammy nomination, his father learns of his misdeeds and moves quickly to contain the growing scandal before it can damage the family name. At the same time, Martin begins to have a change of heart and decides to come clean to the public. But before he can act on that decision, he is suddenly abducted, sparking an international media frenzy. As investigators struggle to determine what happened. When the kidnappers demand ransom from Martin’s politically powerful father, the situation escalates into an international crisis. Meanwhile, Jerry, Oscar, and a ragtag group of children's performers launch their own separate rescue missions across the border in hopes of collecting the reward.
Ep. 9
"And the Award Goes To..."
Multiple groups converge in rural Mexico searching for Martin, leading to a chaotic rescue attempt involving children's musicians, LA gangsters, and amateur heroes. After Martin is finally freed, he returns to Los Angeles just in time for the Grammy Awards. In front of the world, Martin wins Album of the Year. On stage, he begins his acceptance speech, when everything suddenly clicks. Through fragmented flashbacks, he realizes his father orchestrated the abduction as a distraction to generate public sympathy. Martin openly confesses to being a fraud. The 'Hola Martín' show is over. Months later, the world has moved on. Stripped of his success and fortune, Martin makes ends meet as a busker in Hollywood, using his hustling skills to get by. He seems to find a quiet kind of contentment in the simpler life. Meanwhile, Gabby finally gets the credit she deserves and now enjoys newfound success as an outlier in the wacky world of kindie music. The story concludes when our main character is presented with a secret offer from a figure whose global influence and vast fortune stem from a sprawling spiritual empire that operates largely beyond public scrutiny.
